This report focuses on improving the marketing and promotion of EPCs and energy renovations. It identifies reasons for stagnation and suggests principles for effective promotional campaigns, such as aligning with key life events and renovation trigger points. Campaigns should resonate with property owners through storytelling and highlight benefits beyond technical details, like indoor comfort. Trust and reliable information are crucial, and campaigns should use diverse media formats.
Training for EPC issuers, real estate agents, and bankers is essential to improve perceptions of EPCs. The report also examines media influence on public opinion using the example of the German Building Energy Code debate, recommending strategies to mitigate financial impacts and address public fears. Effective communication and legislation must prioritize people and manage uncertainties associated with energy renovations.