To optimize the influence of Energy Performance Certificates (EPCs) on energy efficiency, sustainability, and transparency in the built environment, promotion and marketing strategies should be considered an integral part of the policy implementation process. The crossCert approach to EPC Promotion and Marketing emphasizes a people-centred strategy that consists of three stages. In the ideation phase, we analyse target groups, craft key messages, and identify effective channels. The creation phase assembles these elements into actionable campaign plans tailored to our audience. Finally, the implementation phase puts these plans into real-life action, supporting informed building renovation decisions and fostering sustainable futures across Europe.
crossCert – Infographics: Making EPCs attractive